truck-man, fleet owners and managers, commercial vehicle drivers, maintenance managers, cargo and passenger transportation companies; logistics managers in food and beverage production and distribution companies, pharmaceuticals, medical equipment and supplies, electronics, appliances, packaging, automotive, department and self-service stores, retail.

directors, purchasing and operations managers, unit and fleet owners, consultants and advisers, operators and drivers.

Western States, including Jalisco, Colima, Nayarit, Michoacan; the Bajio region (Aguascalientes, Guanajuato, Queretaro, San Luis Potosi, Zacatecas), and the Altiplano (Sonora, Chihuahua, Durango, Coahuila)